IAB Content Taxonomy 2.0



Unique ID Parent Name Tier 1 Tier 2 Tier 3 Tier 4
391 Personal Finance Personal Finance      
392 391 Consumer Banking Personal Finance Consumer Banking    
393 391 Financial Assistance Personal Finance Financial Assistance    
394 393 Government Support and Welfare Personal Finance Financial Assistance Government Support and Welfare  
395 393 Student Financial Aid Personal Finance Financial Assistance Student Financial Aid  
396 391 Financial Planning Personal Finance Financial Planning    
397 391 Frugal Living Personal Finance Frugal Living    
398 391 Insurance Personal Finance Insurance    
399 398 Health Insurance Personal Finance Insurance Health Insurance  
400 398 Home Insurance Personal Finance Insurance Home Insurance  
401 398 Life Insurance Personal Finance Insurance Life Insurance  
402 398 Motor Insurance Personal Finance Insurance Motor Insurance  
403 398 Pet Insurance Personal Finance Insurance Pet Insurance  
404 398 Travel Insurance Personal Finance Insurance Travel Insurance  
405 391 Personal Debt Personal Finance Personal Debt    
406 405 Credit Cards Personal Finance Personal Debt Credit Cards  
407 405 Home Financing Personal Finance Personal Debt Home Financing  
408 405 Personal Loans Personal Finance Personal Debt Personal Loans  
409 405 Student Loans Personal Finance Personal Debt Student Loans  
410 391 Personal Investing Personal Finance Personal Investing    
411 410 Hedge Funds Personal Finance Personal Investing Hedge Funds  
412 410 Mutual Funds Personal Finance Personal Investing Mutual Funds  
413 410 Options Personal Finance Personal Investing Options  
414 410 Stocks and Bonds Personal Finance Personal Investing Stocks and Bonds  
415 391 Personal Taxes Personal Finance Personal Taxes    
416 391 Retirement Planning Personal Finance Retirement Planning    
417 391 Home Utilities Personal Finance Home Utilities    
418 417 Gas and Electric Personal Finance Home Utilities Gas and Electric  
419 417 Internet Service Providers Personal Finance Home Utilities Internet Service Providers  
420 417 Phone Services Personal Finance Home Utilities Phone Services  
421 417 Water Services Personal Finance Home Utilities Water Services  

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