IAB Content Taxonomy 2.0



Unique ID Parent Name Tier 1 Tier 2 Tier 3 Tier 4
52 Business and Finance Business and Finance    
53 52 Business Business and Finance Business    
54 53 Business Accounting & Finance Business and Finance Business Business Accounting & Finance  
55 53 Human Resources Business and Finance Business Human Resources  
56 53 Large Business Business and Finance Business Large Business  
57 53 Logistics Business and Finance Business Logistics  
58 53 Marketing and Advertising Business and Finance Business Marketing and Advertising  
59 53 Sales Business and Finance Business Sales  
60 53 Small and Medium-sized Business Business and Finance Business Small and Medium-sized Business  
61 53 Startups Business and Finance Business Startups  
62 53 Business Administration Business and Finance Business Business Administration  
63 53 Business Banking & Finance Business and Finance Business Business Banking & Finance  
64 63 Angel Investment Business and Finance Business Business Banking & Finance Angel Investment
65 63 Bankruptcy Business and Finance Business Business Banking & Finance Bankruptcy
66 63 Business Loans Business and Finance Business Business Banking & Finance Business Loans
67 63 Debt Factoring & Invoice Discounting Business and Finance Business Business Banking & Finance Debt Factoring & Invoice Discounting
68 63 Mergers and Acquisitions Business and Finance Business Business Banking & Finance Mergers and Acquisitions
69 63 Private Equity Business and Finance Business Business Banking & Finance Private Equity
70 63 Sale & Lease Back Business and Finance Business Business Banking & Finance Sale & Lease Back
71 63 Venture Capital Business and Finance Business Business Banking & Finance Venture Capital
72 53 Business I.T. Business and Finance Business Business I.T.  
73 53 Business Operations Business and Finance Business Business Operations  
74 53 Consumer Issues Business and Finance Business Consumer Issues  
75 74 Recalls Business and Finance Business Consumer Issues Recalls
76 53 Executive Leadership & Management Business and Finance Business Executive Leadership & Management  
77 53 Government Business Business and Finance Business Government Business  
78 53 Green Solutions Business and Finance Business Green Solutions  
79 53 Business Utilities Business and Finance Business Business Utilities  
80 52 Economy Business and Finance Economy    
81 80 Commodities Business and Finance Economy Commodities  
82 80 Currencies Business and Finance Economy Currencies  
83 80 Financial Crisis Business and Finance Economy Financial Crisis
84 80 Financial Reform Business and Finance Economy Financial Reform  
85 80 Financial Regulation Business and Finance Economy Financial Regulation  
86 80 Gasoline Prices Business and Finance Economy Gasoline Prices  
87 80 Housing Market Business and Finance Economy Housing Market  
88 80 Interest Rates Business and Finance Economy Interest Rates  
89 80 Job Market Business and Finance Economy Job Market  
90 52 Industries Business and Finance Industries    
91 90 Advertising Industry Business and Finance Industries Advertising Industry  
92 90 Education industry Business and Finance Industries Education industry  
93 90 Entertainment Industry Business and Finance Industries Entertainment Industry  
94 90 Environmental Services Industry Business and Finance Industries Environmental Services Industry  
95 90 Financial Industry Business and Finance Industries Financial Industry  
96 90 Food Industry Business and Finance Industries Food Industry  
97 90 Healthcare Industry Business and Finance Industries Healthcare Industry  
98 90 Hospitality Industry Business and Finance Industries Hospitality Industry  
99 90 Information Services Industry Business and Finance Industries Information Services Industry  
100 90 Legal Services Industry Business and Finance Industries Legal Services Industry  
101 90 Logistics and Transportation Industry Business and Finance Industries Logistics and Transportation Industry  
102 90 Agriculture Business and Finance Industries Agriculture  
103 90 Management Consulting Industry Business and Finance Industries Management Consulting Industry  
104 90 Manufacturing Industry Business and Finance Industries Manufacturing Industry  
105 90 Mechanical and Industrial Engineering Industry Business and Finance Industries Mechanical and Industrial Engineering Industry  
106 90 Media Industry Business and Finance Industries Media Industry  
107 90 Metals Industry Business and Finance Industries Metals Industry  
108 90 Non-Profit Organizations Business and Finance Industries Non-Profit Organizations  
109 90 Pharmaceutical Industry Business and Finance Industries Pharmaceutical Industry  
110 90 Power and Energy Industry Business and Finance Industries Power and Energy Industry  
111 90 Publishing Industry Business and Finance Industries Publishing Industry  
112 90 Real Estate Industry Business and Finance Industries Real Estate Industry  
113 90 Apparel Industry Business and Finance Industries Apparel Industry  
114 90 Retail Industry Business and Finance Industries Retail Industry  
115 90 Technology Industry Business and Finance Industries Technology Industry  
116 90 Telecommunications Industry Business and Finance Industries Telecommunications Industry  
117 90 Automotive Industry Business and Finance Industries Automotive Industry  
118 90 Aviation Industry Business and Finance Industries Aviation Industry  
119 90 Biotech and Biomedical Industry Business and Finance Industries Biotech and Biomedical Industry  
120 90 Civil Engineering Industry Business and Finance Industries Civil Engineering Industry  
121 90 Construction Industry Business and Finance Industries Construction Industry  
122 90 Defense Industry Business and Finance Industries Defense Industry  

Back